Career pathways: Maketing and Audience Development Officer

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Q. Who are you?
I’m Joe Clark and I’m a marketing and development officer.
Q. What does your job involve?
No two days are ever the same, which is good, it keeps things nice and varied. I’m mainly responsible for all the marketing, all the press work – that includes advertising, print and distribution, online, bit of electronic stuff that we’ve started doing quite recently. The audience development side of things is more event management, forward planning and evaluation and consultation.
Q. What skills do you need?
I think in order to do a marketing and audience development job you need to be a little bit of a jack of all trades, really. You definitely need to be flexible, you definitely need to be prepared for hard work. There is a misconception that it’s a very glamourous job, but my experience is that it does require a lot of hard work, and I think the key to it, for me, that I’ve learnt over the years is that you need to be organised. It’s quite a deadline focused job, and if you’re not aware of deadlines and if you’re not able to stick to them, then you do miss our on opportunities which can be quite valuable, especially to an organisation such as us, where we don’t have particularly large budgets to work with.
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