Design: Evaluation

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Sarah Tinsley: We discover things from our visitors, because quite often they will tell us their comments about the exhibition. It might be that have come expecting one type of exhibition and discovered it was something else. That’s very much about our ability to articulate what an exhibition is about. We might discover they they have felt the exhibition was very crowded and they couldn’t see things, so very much about design and how do we reflect that back. They tell us things about temperature, an exhibition can be quite warm, what can we do about that. But it’s also more general things, we’ve published a catalogue and it’s sold very well, in fact we sold out, we reflect back and think, well, we set an target attendance figure did we achieve it, because whatever figure we say affects other people in the gallery: the publishing team will think: we need to print this number of catalogues. Everything that feeds back in can come back out and into other departments, and help them in future planning.
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Design is a learning experience. So my agenda is to figure out what I want to learn next.

Ayse Birsel, Industrial Designer and President, Olive1:1

You are open to the public. How have your audience reacted to your design? What have you learned along the way? Did everything go to plan? Look back over your project notes and documentation. Did you achieve your vision? Look critically at your own work and ask the same questions of it, that you asked of other exhibitions in the Research phase. Does your exhibition work?

What evidence have you gathered?

  • Look at the evidence from visitor surveys, visitor comments, feedback forms, comments from the team

What did you set out to achieve?

  • Use the evidence gathered to see whether you have successfully engaged with your target audience and whether they feel the design complements the exhibition

What can you learn for next time?